Case Study · Logistics & Trucking

Two carriers, live overnight — while the competition's site was down.

Trucking runs on trust, but most carriers' web presence is a dead link or doesn't exist at all. Lodebright took two veteran-owned companies from a blank page to live, authorized, and marketed — in a single night.

2
Brands launched
1 night
Name → live & authorized
100%
Uptime — every page, every path
$0
Lead-list cost (free-source)
The gap

An industry running on dead links

Search the freight world and you'll find broken pages, "under construction" placeholders, and Facebook profiles standing in for real websites — even at funded companies. When a shipper or broker can't verify you online, you lose the load before the phone rings. That gap is the opportunity.

What we built

The full marketing engine — both companies

Not a brochure. An owned, running machine: brand, web, app, and a lead system, with AI doing the heavy lifting.

Two brands, named & vetted

5GTruck (the carrier — "the five Guillorys") and Haulo (dispatch & brokerage), screened against carriers, domains, app stores, and trademarks.

Two live websites

gohaulo.com & 5gtruck.com — responsive, branded, with rate-request forms, QR codes, and free HTTPS. Live on their own domains.

A dispatch profit engine

A working app that ranks loads by true net profit after fuel, pay, maintenance, insurance, and tolls — the demo and the dev spec in one.

Lead generation

A free-source prospect list of real regional shippers & brokers, plus copy-ready emails and call scripts — the outreach engine.

Print + social campaign

Branded flyers with scan-to-quote QR codes and an Independence Week / America250 social set, tied to a veteran-owned story.

Authority, on display

USDOT & MC published right on the site the moment authority went active — so brokers can verify and book on the spot.

The proof

Reliable, while the competition 404s

During this build, a real, funded Houston logistics company's flatbed page returned "Page not found." Ours don't — not the homepage, not the www, not even a mistyped path. In an industry of dead links, always-on is a competitive weapon.

Funded competitor
flatbed page → "Page not found"
gohaulo.com
live · HTTPS · every path resolves
5gtruck.com
live · HTTPS · every path resolves
Forms + phones + QR
working on day one
We prove it on our own companies before we ever pitch yours.
Trucking & Logistics Growth

Your carrier's website shouldn't be a dead link.

Lodebright builds carriers, brokers, and logistics companies a reliable, modern presence and a lead engine that runs while you drive — proven on our own fleet first.

Get your free growth plan →

Prefer email? hello@lodebright.com · (701) 495-4595